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Author: Vrinda Saxena

Posted onMay 15, 2020May 15, 2020Opinion & Analysis

Business Lessons by ‘Thrift’ Producers: A Case Study on the Fortunes of Xiaomi

by Vrinda Saxena

A quick Google search on ‘best smartphones under 15000’ will tell you all about the motivation that went behind this study. The big question is…

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Posted onSeptember 28, 2019February 5, 2020Opinion & Analysis

HOW COUNTER-INTUITIVE MARKETING WORKS?

by Vrinda SaxenaLeave a comment on HOW COUNTER-INTUITIVE MARKETING WORKS?

Only unless you’ve been living under a rock would you have missed talks about the recent McDonald’s-Burger King marketing campaign. As part of their annual…

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